Rossa Shanks

Rossa Shanks

Chief Marketing Officer

Rossa has 20 years' experience as a marketing executive, spanning both B2C and B2B. As Chief Marketing Officer, his role is to build ISTARI as a distinctive global brand, trusted by clients and our portfolio of companies alike, through our Academy, Community and thought leadership initiatives.

Prior to ISTARI, Rossa was Chief Marketing Officer at Dow Jones in New York, leading a cross-functional, global B2B marketing team, including product, customer and partner marketing as well as demand generation and sales enablement.

Past positions include: Founder, Great Little Place, Head of Marketing, News UK, Business Director, Grey London and Account Director, AMV BBDO.

Rossa graduated from Trinity College Dublin as a Double First Class Scholar with Gold Medal and Distinction, BA Hons Spanish and French. Rossa also holds an MPhil in Management from the University of Cambridge, Judge Business School.